Recently, the ever-increasing impacts of climate change have become frighteningly clear, underscoring the need for us to take action now more than ever to save our planet. This brings us to an important day in the global sustainability calendar, World Forests Day on March 21, a day celebrating the vital role forests play in keeping our ecosystems healthy and reminding us why we need to protect them for our future. Did you know that making simple changes, such as switching to sustainable transportation, can help do just that, while providing a variety of personal rewards?
The importance of International Forest Day
International Forest Day was created to raise awareness of all the amazing things forests do for our planet and to encourage global, national and regional efforts to protect them from deforestation and to restore what has been lost.
Each year, an estimated 10 million hectares of forest are lost to industrial activities and approximately 70 million hectares are affected by fires. Forest ecosystems are essential to our planet - they combat climate change, improve soil, air and water quality, support agriculture, biodiversity, cooking, and provide fresh water for 85% of the world's largest cities.
At TENWAYS, where sustainability is a core value that shapes everything we do, protecting our forests is an issue close to our hearts. Our mission is to make daily commuting effortless, fast, fun and eco-friendly, so we want everyone to understand the urgency of saving the environment, including our forests, through e-biking.
Our longstanding partnership with Just One Tree
We're passionate about preserving our beautiful planet by creating high-quality, easy-to-use e-bikes, and we've been making a real difference since the early days of TENWAYS in 2022. That's when we partnered with the nonprofit organization Just One Tree (JOT) to fight global deforestation, pledging to plant a tree with JOT for every e-bike we sell.
We're incredibly proud to have JOT on our side as we double down on our sustainability efforts by creating high performance e-bikes and regularly contributing to reforestation. Both of our initiatives work hand in hand to combat climate change by reducing harmful emissions and restoring vital ecosystems to help restore the health of our planet.
Special impacts of our sustainability work
We ended 2024 on a high by learning that we'd planted a whopping 26,000 trees over the years, thanks to the help of our amazing customers who have trusted our e-bikes as their sustainable transportation partner!
Through the power of this ever-growing milestone, we've helped JOT support many environmental, social and cultural projects around the world, making a huge difference in countries like Brazil, Madagascar, Mexico, Peru and Kenya.
The environmental power of e-bikes
The transportation sector is one of the largest contributors to harmful emissions that accelerate global warming - but as individuals, we have the power to change that.
Electric bikes produce zero emissions, making them a simple yet powerful way to help protect the environment. Small changes add up, and the more people who replace their use of a fossil-fuel vehicle with an e-bike, the greater the long-term impact on reducing pollution. This study is a great example of the difference that can be made, with its findings showing that if all possible car users adopted e-bikes, a reduction in emissions of up to 22.8% could be achieved.
Other benefits of the e-bike
This mode of transportation isn't just great for the planet - it also offers incredible personal benefits.
E-bikes make it easy to incorporate exercise into your daily routine as you get from A to B. They offer both mental and physical health benefits, allowing you to ride farther with less effort compared to a conventional bike. This extra boost helps you stay active and improve your fitness efforts and overall well-being.
In today's fast-paced world, riding an e-bike also encourages you to slow down and connect with your surroundings in a more meaningful way. It can allow you to take in the sights, sounds and smells of nature for an immersive riding experience. And as an outdoor activity, it allows you to enjoy the fresh air and soak up vitamin D, which can help you feel your best for the day.
Switch, ride, and make a difference
As the urgency of climate action grows, each of us has a role to play in protecting our planet. International Forest Day is a powerful reminder of the vital role forests play in our ecosystem and the importance of preserving them for future generations. At TENWAYS, we're committed to making sustainability effortless - through our zero-emissions e-bikes and our tree-planting partnership.
By choosing an e-bike over a fossil-fuel vehicle, you're not only reducing harmful emissions - you're also improving your well-being, helping to restore vital ecosystems and strengthening your connection to nature with every emission-free ride.
