Last month, we were proud to showcase our range of e-bikes at Eurobike 2024, Europe's leading bicycle trade show. Our booth was the most favored by attendees, conveying a strong message of sustainability and a deeper connection with nature.
Explaining our booth design
Our booth theme was "Greener Forward," a concept we first introduced at our conference and party earlier this year. The design aimed to create a serene, nature-inspired atmosphere, embodying the harmony between modern technology and the natural world. We used natural materials and earthy tones to create an inviting space that resonated with the sustainable ethos of TENWAYS. The layout was carefully planned to ensure a seamless flow, allowing visitors to engage fully with our exhibits and immerse themselves in the experience we created.
The immersive experience
The standout feature of our booth was the immersive experience. As visitors walked past a specific area, they were greeted by a large screen displaying a dynamic motion graphic. This interactive technology transformed them into virtual representations of nature – trees, flowers, and water. This visual installation was designed to convey a profound message about our space in the natural world.
The installation underscored the idea that every individual is a part of nature and has a role to play in protecting and preserving it. By seeing themselves as elements of nature, visitors were reminded of their responsibility to contribute to a greener future. This experience was not only engaging but also left a lasting impression, aligning perfectly with our "Greener Future" theme.
Our innovative range
We showcased an impressive lineup of e-bikes, highlighting the diversity and innovation of the TENWAYS brand. Our City Commuter and City Explorer/Hybrid ranges were well represented, featuring models designed to meet various urban cycling needs.
Among the highlights were:
- CGO009: This model stood out for its advanced technology and sleek design, appealing to tech-savvy urban commuters. (Currently available exclusively in Europe)
- CGO600 Pro: Known for its lightweight and efficient design, this model has been a fan favourite and continues to attract attention for its ease of use and reliability.
- AGO X and AGO T: These models cater to different cycling preferences, with the AGO X offering a robust and sporty all-rounder, while the AGO T focuses on comfort and stability.
- CARGO ONE: Our flagship family bike, designed with practicality and versatility in mind, perfect for parents who need to transport children and groceries safely.
Connecting with visitors
Eurobike provided a fantastic platform for us to connect with visitors and engage with the cycling community. We had 25 team members, including designers, engineers, and marketing experts, present at our booth. Their diverse expertise allowed us to offer detailed insights into our products and respond to visitors' queries.
Many visitors expressed their admiration for our booth, noting that it was the best on the flair. We were particularly pleased with the direct sales we made on-site, as well as the new B2B opportunities we explored with European partners. The positive reception and feedback reinforced our commitment to delivering high-quality, innovative products that meet the needs of a diverse customer base.
Looking to the future
Thank you to everyone who visited our booth and shared this experience with us, we had an amazing time at this year's Eurobike. If you missed visiting our booth, don't worry—we'll be back next year, bringing even more exciting innovations. Stay connected with us by following our Instagram or Facebook pages and subscribing to our newsletter, so you're always in the loop!
